Albee, Ardath.

eMarketing strategies for the complex sale / Ardath Albee. - New York : McGraw-Hill, c2010. - xix, 249 p. : ill ; 24 cm.

Includes bibliographical references (p. 237-239) and index.

Marketing strategist Ardath Albee explains digital marketing and customer acquisition, and provides tips to use the Internet and Web 2.0 technologies to create relationships with customers and broaden communications.

Adult Follett Library Resources.

9780071628648 (trade) 0071628649 (trade)

2009016402


Internet marketing.
Customer relations.
Selling--Computer network resources.
Internet marketing.
Customer relations.
Selling--Internet resources.

HF5415.1265 / .A4126 2010

658.8/72