Secrets of the moneylab : how behavioral economics can improve your business /
Kay-Yut Chen and Marina Krakovsky.
- New York : Portfolio/Penguin, 2010.
- x, 246 p ; 24 cm.
Includes bibliographical references and index.
Capitalizing on uncertainty -- Fair's fair -- What goes around : reciprocity -- Crossing the bounds of reason : rationality -- Reputation, reputation, reputation -- In whom we trust -- Playing the rules of the game -- Predicting the unpredictable.
9781591843542 1591843545
2010017339
Economics--Psychological aspects. Success in business.