TY  - BOOK
AU  - Goldman,Aaron
TI  - Everything I know about marketing I learned from Google
SN  - 9780071742894 (trade)
AV  - HF5415.1265 .G64 2011
U1  - 658.8 22
PY  - 2011///
CY  - New York
PB  - McGraw-Hill
KW  - Google
KW  - sears
KW  - Internet marketing
KW  - Marketing
N1  - Includes index; Relevancy rules -- Tap the wisdom of crowds -- Keep it simple, stupid -- Mindset matters -- Be where your audience is -- Don't interrupt -- Act like content -- Test everything -- Track everything -- Let the data decide -- Brands can be answers -- Your unique selling proposition is critical -- Your competition is broader than you think -- You can learn a lot from a query -- Sex sells -- Altruism sells -- Show off your assets -- The more shelf space, the better -- Make your company a great story -- Don't rely on search engine marketing alone -- Future-proofing; Library Journal, October 2010; Library Journal; Adult; Follett Library Resources
N2  - Offers twenty lessons about effective marketing based on the strategies that have launched Google into the successful business it is today, and includes case studies featuring brands that have integrated lessons from Google into their own marketing strategy
ER  -