Slywotzky, Adrian J. <br/><br/>
The upside :  the 7 strategies for turning big threats into growth breakthroughs / 
Adrian J. Slywotzky with Karl Weber. 
 - 1st ed. 
 - New York :  Crown Business,  2007. 
 - viii, 270 p. :  ill ;  24 cm. 
<br/><br/>
<br/><br/>Introduction : from risk to opportunity -- Changing the odds : why 90% right often = 0 : how to improve the odds on your most important project -- Why do customers surprise us? : reducing customer risk through knowing, not guessing, what they want -- The fork in the road : transition risk and the secret of double-betting -- Unbeatable : surviving the arrival of the unique competitor -- Powerful, proud, and vulnerable : rethinking your business design to protect your brand -- When nobody makes money : partnering with rivals to escape a no-profit zone -- When your business stops growing : inventing new forms of demand -- Treasure island : reversing risks to grow -- Reversing strategic risk : the upside half-day workshop. 
<br/><br/><label>ISBN: </label>9780307351012 
<br/><br/><label>LCCN: </label>2006101309 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Risk management.<br/>Risk assessment.<br/>Success in business.
<br/><br/><label>Dewey Class. No.: </label>658.15/5