Kellogg on advertising & media : the Kellogg School of Management / Kellogg on advertising and media edited by Bobby J. Calder. - Hoboken, N.J. : John Wiley & Sons, c2008. - xi, 292 p. : ill ; 24 cm. Includes bibliographical references and index. ISBN: 9780470119860 (cloth) LCCN: 2007052392 Subjects--Topical Terms: Advertising media planning.Advertising. LC Class. No.: HF5826.5 / .K46 2008 Dewey Class. No.: 659.1/11