The consultant's guide to results-driven business proposals : how to write proposals that forecast impact and ROI /
Jack Phillips and Patricia Pulliam Phillips.
- New York : McGraw-Hill, c2010.
- xiii, 322 p. : ill ; 25 cm.
Includes bibliographical references (p. [311]-313) and index.
The value evolution -- The proposal process -- How to develop objectives your clients will love -- Project needs : the basis for objectives -- Developing the proposal -- Managing the proposal process -- Forecasting reaction and learning -- Forecasting application and impact -- Forecasting money : benefits and costs -- Forecasting ROI and intangibles -- How to guarantee success -- Federal Information Agency : project proposal.