Middleton, Victor T. C. <br/><br/>
Marketing in travel and tourism / 
Victor T.C. Middleton, Alan Fyall and Michael Morgan ; with contributions from Ashok Ranchhod. 
 - 4th ed. 
 - Amsterdam ;  Boston ;  London :  Butterworth-Heinemann,  2009. 
 - xxv , 502 p. :  col. ill ;  27 cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>9780750686938 0750686936 
<br/><br/><label>LCCN: </label>2008054448 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism--Marketing.
<br/><br/><label>Dewey Class. No.: </label>910.68/8