The global public relations handbook : theory, research, and practice /
edited by Krishnamurthy Sriramesh, Dejan Verčič.
- Expanded and rev. ed.
- New York : Routledge, 2009.
- xl, 951 p. : ill ; 26 cm.
- Communication series .
- LEA's communication series. .
Includes bibliographical references and index.
Global public relations : conceptual framework. Theoretical framework for global public relations research and practice / Political economy and public relations / Relationship between culture and public relations / Mass media and public relations / Activism and public relations / Asia and Australasia. Public relations in Australasia : friendly rivalry, cultural diversity, and global focus / Overview of public relations in Japan and the self-correction concept / Professionalism and diversification : the evolution of public relations in South Korea / Becoming professionals : a portrait of public relations in Singapore / Public relations in mainland China : an adolescent with growing pains / Sharing the transformation : public relations and the UAE come of age / Palestinian public relations, inside and out / Israeli PR experience : nation building and professional values / Africa. Nature and status of public relations practice in Africa / Public relations practice in Nigeria / Status of public relations in Kenya / Public relations in South Africa : from rhetoric to reality / Public relations in Egypt : practices, obstacles, and potentials / Koïchiro Matsuura -- Krishnamurthy Sriramesh -- Krishnamurthy Sriramesh, Dejan Vercic -- Sandra C. Duhé, Krishnamurthy Sriramesh -- Krishnamurthy Sriramesh -- Krishnamurthy Sriramesh, Dejan Vercic -- Jeong-Nam Kim, Krishnamurthy Sriramesh -- Judy Motion, Shirley Leitch, Simon Cliffe -- Takashi Inoue -- Yungwook Kim -- Constance Chay-Németh -- Ni Chen, Hugh M. Culbertson -- Badran A. Badran, Judy VanSlyke Turk, Timothy N. Walters -- R.S. Zaharna, Ahmed Ibrahim Hammad, Jane Masri -- Margalit Toledano, David McKie -- Chris Skinner, Gary Mersham -- Eric Koper, Taye Babaleye, Julia Jahansoozi -- Peter Oriare Mbeke -- Ronél Rensburg -- Kevin L. Keenan -- Foreword / Preface ; Introduction / Europe. United Kingdom : advances in practice in a restless kingdom / From literary bureaus to a modern profession : the development and current structure of public relations in Germany / Public relations in Norway : communication in a small welfare state / Public relations in the Polder : the case of the Netherlands / Public relations in Sweden : a strong presence increasing in importance / Public relations in Italy : master of ceremonies in a relational society / Public relations in an economy and society in transition : the case of Poland / Public relations in a corporativist country : the case of Slovenia / Challenges of revived democracies : the rise of public relations in Romania / Hungarian rhapsody : the evolution and current state of Hungarian public relations / Development of public relations in Russia : a geopolitical approach / Jon White, Jacquie L'Etang, Danny Moss -- Günter Bentele, Stefan Wehmeier -- Øyvind Ihlen, Kjell S. Rakkenes -- Betteke van Ruler -- Bertil Flodin -- Toni Muzi Falconi -- Ryszard Ławniczak, Waldemar Rydzak, Jacek Trebecki -- Dejan Vercic -- Adela Rogojinaru -- Gyorgy Szondi -- Katerina Tsetsura -- Americas. Public relations in the United States : a generation of maturation / Different country, a different public relations : Canadian PR in the North American context / Public relations industry in Mexico : from amateurship to the construction of a discipline / Overview of public relations in South America / Public relations in Brazil : practices and education in a South American context / Public relations in Chile : searching for identity amid imported models / International public relations : key dimensions and actors. Transnational public relations by foreign governments / Public relations of movers and shakers : transnational corporations / Nongovernmental organizations and international public relations / Public relations, public diplomacy, and strategic communication : an international model of conceptual convergence / Managing sustainable development in sub-Saharan Africa : a communication ethic for the global corporation / How to manage your global reputation : the public relations agency / Public information in the UNESCO : toward a strategic role / United Nations department of public information : intractable dilemmas and fundamental contradictions / Missing link : multiculturalism and public relations education / Larissa A. Grunig, James E. Grunig -- Fraser Likely -- Maŕía Antonieta Maria Aparecida Ferrari -- Juan-Carlos Molleda, Andréia Athaydes, Vivian Hirsch -- Maria Aparecida Ferrari -- Michael Kunczik -- Dejan Vercic -- Ana Tkalac, Jurica Pavicic -- Mark A. Van Dyke, Dejan Vercic -- Cornelius B. Pratt -- Michael Morley -- Vincent Defourny -- Seth A. Center -- Krishnamurthy Sriramesh. ...[et al.] -- Epilogue.