Brands and brand management :  contemporary research perspectives / 
[edited by] Barbara Loken, Rohini Ahluwalia, and Michael J. Houston. 
 - New York :  Routledge,  c2010. 
 - xxviii, 311 p., [4] p. of plates :  ill. (some col ;  24 cm. 
 - Marketing and consumer psychology series .
 - Marketing and consumer psychology series. .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9781841697598 (hardcover : alk. paper) 1841697591 (hardcover : alk. paper) 
<br/><br/><label>LCCN: </label>2009040020 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / .B73 2010 
<br/><br/><label>Dewey Class. No.: </label>658.8/27