Phillips, Celia M. Understanding marketing : a European casebook / by Celia Phillips, Ad Pruyn, Marie-Paule Kestemont. - Chichester ; New York : Wiley, c2000. - xviii, 214 p. : ill ; 23 cm. Includes bibliographical references and index. ISBN: 047186093X LCCN: 99059517 Subjects--Topical Terms: Marketing--Europe--Case studies.Export marketing--Europe--Case studies. LC Class. No.: HF5415.12.E8 / P48 2000 Dewey Class. No.: 658.8/0094