Arnould, Eric J. <br/><br/>
Consumers / 
Eric Arnould, Linda Price, George Zinkhan. 
 - 2nd ed. 
 - Boston :  McGraw-Hill/Irwin,  c2004. 
 - xxv, 845, [22] p. :  col. ill ;  27 cm. 
 - McGraw-Hill/Irwin series in marketing .
 - McGraw-Hill/Irwin series in marketing. .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0072537140 (alk. paper) 0071214267 (international : alk. paper) 
<br/><br/><label>LCCN: </label>2002041065 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Consumer behavior--United States.
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .A76 2004 
<br/><br/><label>Dewey Class. No.: </label>658.8/342