TY  - BOOK
AU  - Arnould,Eric J.
AU  - Price,Linda
AU  - Zinkhan,George M.
TI  - Consumers
T2  - McGraw-Hill/Irwin series in marketing
SN  - 0072537140 (alk. paper)
AV  - HF5415.32 .A76 2004
U1  - 658.8/342 21
PY  - 2004///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Consumer behavior
KW  - United States
N1  - Includes bibliographical references and indexes
ER  -