TY  - BOOK
AU  - Dyer,Davis
AU  - Dalzell,Frederick
AU  - Olegario,Rowena
TI  - Rising tide: lessons from 165 years of brand building at Procter & Gamble 
SN  - 1591391474
U1  - 338.7/67 
PY  - 2004///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Brand name products
KW  - United States
KW  - Case studies
KW  - Product management
KW  - Soap trade
KW  - History
UR  - https://uowd.box.com/s/voi1l0hzdxefb6h2nsi3g137q5lpq5h8
ER  -