Vandermerwe, Sandra.

Breaking through : implementing customer focus in enterprises / Customer focus in enterprises Sandra Vandermerwe. - Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2004. - xi, 209 p. : ill ; 24 cm. - Bloomberg professional library . - Bloomberg professional library. .

Includes bibliographical references (p. 191-198) and index.

1403935033 (cloth)

2004042105


Consumer satisfaction.
Customer relations.
Organizational change.
Organizational effectiveness.

HF5415.335 / .V36 2004

658.8/12