Landa, Robin.

Advertising by design : creating visual communications with graphic impact / Robin Landa. - Hoboken, NJ : J. Wiley & Sons, c2004. - xii, 244 p. : ill. (some col ; 28 cm.

Includes bibliographical references (p. 237-238) and index.

A guide to effective advertising design that offers a behind-the-scenes look at developing successful ads for a variety of media and encourages students to use their creativity to come up with new campaigns.

Adult Follett Library Resources.

0471428973 (cloth)

2004009412


Advertising.
Creative ability in business.
Advertising.
Creative ability in business.

HF5823 / .L23 2004

659.1