Ford, Kevin. <br/><br/>
Brands laid bare :  using market research for evidence-based brand management / 
Kevin Ford. 
 - Chichester, West Sussex, England ; Hoboken, NJ :  John Wiley & Sons,  c2005. 
 - viii, 158 p. :  ill ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0470012838 
<br/><br/><label>LCCN: </label>2005275558 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.<br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / F67 2005 
<br/><br/><label>Dewey Class. No.: </label>658.8/27