Smith, Scott M. <br/><br/>
Fundamentals of marketing research / 
Scott M. Smith, Gerald S. Albaum. 
 - Thousand Oaks, Calif. :  Sage,  c2005. 
 - xii, 881 p. :  ill ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The nature of marketing research -- Planning for marketing research and the research process -- Research design -- Secondary data and sources -- Information from respondents -- Online marketing research -- Qualitative research and observation -- Experimentation -- General concepts of measurement -- Designing questionnaires -- Sampling procedures in marketing research -- Sample size -- The analysis process : basic concepts of editing, codig, and descriptive analysis -- Hypothesis testing and univariate analysis -- Bivariate analysis : differences between sample groups -- Bivariate analysis : measures of association -- Multivariate statistical analysis -- Multivariate analysis : factor analysis, clustering methods, multidimensional scaling, and conjoint analysis -- Reporting research results. 
<br/><br/><label>ISBN: </label>0761988521 (acid-free paper) 
<br/><br/><label>LCCN: </label>2004009992 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .S567 2005 
<br/><br/><label>Dewey Class. No.: </label>658.8/3