Fill, Chris. <br/><br/>
Business-to-business marketing :  relationships, systems and communications / 
Chris Fill, Karen Fill. 
 - 4th ed. 
 - Harlow, England ;  New York :  Financial Time Prentice Hall,  2004. 
 - xix, 380 p ;  25 cm. 
<br/><br/> Rev. ed. of: Marketing communications. 3rd ed. 2002. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0273682792 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2004050654 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Marketing channels.<br/>Sales promotion.
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .F55 2004 
<br/><br/><label>Dewey Class. No.: </label>658.8/04