Markides, Constantinos.

Fast second : how smart companies bypass radical innovation to enter and dominate new markets / Constantinos Markides, Paul A. Geroski. - 1st ed. - San Francisco, CA : Jossey-Bass, c2005. - vii, 200 p ; 24 cm.



Spotting the real innovators -- Where do radical innovations come from? -- From new technologies to new markets -- Colonists and consolidators -- From colonization to consolidation -- Racing to be second -- The changing basis of competition -- Creating the markets of the twenty-first century.

0787971545 (alk. paper)

2004010443


New products--Management.
Technological innovations--Economic aspects.

658.5/75