Boyer, Kenneth Karel,  1967- <br/><br/>
Extending the supply chain :  how cutting-edge companies bridge the critical last mile into customers' homes / 
Kenneth Karel Boyer, Markham T. Frohlich, and G. Tomas M. Hult. 
 - 1st ed. 
 - New York :  American Management Association,  c2005. 
 - xvii, 252 p. :  ill ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction -- The great divide between customers and retailers -- Decoupled extended supply chains -- Semi-exteneded supply chains -- Fully extended supply chains -- Centralized extended supply chains -- Strategy : meshing operational and marketing goals -- Marketing : tapping customers' latent desires -- Supply chain design : how to bridge the last mile -- Information technology : facilitating learning and streamlining transactions -- The future of the extended supply chain. 
<br/><br/><label>ISBN: </label>0814408362 
<br/><br/><label>LCCN: </label>2004000846 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business logistics.<br/>Grocery trade.<br/>Retail trade.
<br/><br/><label>LC Class. No.: </label>HD38.5  / .B698 2005 
<br/><br/><label>Dewey Class. No.: </label>658.7/88