Herrmann, Ned. <br/><br/>
The whole brain business book / 
Ned Herrmann. 
 - New York :  McGraw-Hill,  1996. 
 - xvi, 334 p. :  ill ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>
<br/><br/>The organizing principle : a four-quadrant model of the brain -- The link between brain dominance and thinking preferences -- Measuring thinking styles the whole brain way -- How your brain gets along with other people's brains -- Identifying brain dominance characteristics with the whole brain model -- Whole brain technology as a solution to today's business problems -- Whole brain marketing, sales, and advertising -- Whole brain products for a whole brain world -- Approaches and styles of management -- Communication -- Teams : maximizing results through mental diversity -- Productivity and job design -- Supervision, delegation, and followership -- Whole brain training and development -- The CEO's key leadership issues -- Managing financial crisis -- Ways to make reengineering work -- CEO's around the world -- Strategic thinking must proceed strategic planning -- Organizational change -- Applying creativity and innovation in organizations -- The brain is the source of creativity -- Managing creativity through multiple processes -- Going creative -- Creativity for the businessperson -- "Outside the box" thinking. 
<br/><br/> Shows how using using the four thinking styles (logical, organizational, holistic, and interpersonal) and harnessing their collective energy can create a better understanding of customers, improve teamwork, and sustain a climate of creativity and openness to change. 
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<br/><br/><label>ISBN: </label>0070284628 (alk. paper) : 
<br/><br/><label>LCCN: </label>95053334 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Success in business.<br/>Leadership--Psychological aspects.<br/>Personality and occupation.<br/>Typology (Psychology)<br/>Brain--Physiology.<br/>Success.<br/>Leadership--Psychological aspects.<br/>Personality.<br/>Brain--Physiology.
<br/><br/><label>Dewey Class. No.: </label>650.1/3