Managing business in a multi-channel world : success factors for E-business /
Timo Saarinen, Markku Tinnila, Anne Tseng, [editors].
- Hershey PA : Idea Group Pub., c2005.
- xvii, 347 p. : ill ; 27 cm.
Includes bibliographical references and index.
"This book is designed to address the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace"--Provided by publisher.