McCarthy, E. Jerome. <br/><br/>
Essentials of marketing :  a global-managerial approach / 
E. Jerome McCarthy. 
 - 6th ed. 
 - Sydney :  Irwin,  1994. 
 - Book. 
<br/><br/><label>ISBN: </label>0256127468 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.