McCarthy, E. Jerome. <br/><br/>
Essentials of marketing. 

 - 5th ed. 
 - Homewood, Il :  Irwin,  1982. 
 - Book. 
<br/><br/><label>ISBN: </label>0256093237 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.