Belch, George E. <br/><br/>
Introduction to advertising and promotion management. 

 - Homewood Ill. :  Irwin,  1990. 
 - Book. 
<br/><br/><label>ISBN: </label>0256079722 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.<br/>Communication in marketing.