McCarthy, E. Jerome. <br/><br/>
Basic marketing :  a managerial approach / 
E. Jerome McCarthy ...[et al.]. 
 - 1st Aust. ed. 
 - Sydney :  Irwin,  1994. 
 - 718 p. 
<br/><br/> Bibliography. Includes index. 
<br/><br/><label>ISBN: </label>0256143153 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.