TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Perreault,William D.Jr
AU  - Pascale, G. Quester.
AU  - Wilkinson, John W.
AU  - Lee, K.Y.
TI  - Basic marketing: a managerial approach 
SN  - 0256143153
PY  - 1994///
CY  - Sydney
PB  - Irwin
KW  - Marketing
KW  - Management
N1  - Bibliography. Includes index
ER  -