Cooper, Marjorie J. <br/><br/>
Introduction to marketing. 

 - international ed. 
 - London :  Harper Collins,  1993. 
 - vii, 226 p. ;  24 cm. 
<br/><br/><label>ISBN: </label>0004990196 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.