Sissors, Jack Z. <br/><br/>
Advertising media planning. 

 - 4th ed. 
 - Illinois :  NTC Business Books,  1993. 
 - Book. 
<br/><br/><label>ISBN: </label>0844235083 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning.