Advertising and promotion management / 
John R. Rossiter and Larry Percy. 
 - New York :  McGraw Hill,  1987. 
 - xix, 649 p. :  ill ;  22 cm. 
 - McGraw-Hill series in marketing .
<br/><br/> Includes bibliographies and indexes. 
<br/><br/><label>ISBN: </label>0071002782 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.