Kasper, Hans. <br/><br/>
Services marketing management :  an international perspective / 
by Kans Kasper, Piet van Helsdingen, Wouter De Vries, Jr. 
 - Chichester ;  New York :  Wiley,  c1999. 
 - xviii, 750 p. :  ill. (some col.), map ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 726-739) and index. 
<br/><br/><label>ISBN: </label>0471984906 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>98030331 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing--Management.<br/>Customer services--Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .K375 1999 
<br/><br/><label>Dewey Class. No.: </label>658.8