TY  - BOOK
AU  - Kasper,Hans
AU  - Helsdingen,Piet van
AU  - Vries,Wouter de
TI  - Services marketing management: an international perspective 
SN  - 0471984906 (pbk. : alk. paper)
AV  - HD9980.5 .K375 1999
U1  - 658.8 21
PY  - 1999///
CY  - Chichester, New York
PB  - Wiley
KW  - Service industries
KW  - Marketing
KW  - Management
KW  - Customer services
N1  - Includes bibliographical references (p. 726-739) and index
ER  -