Zikmund, William G. <br/><br/>
Customer relationship management :  integrating marketing strategy and information technology / 
William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert. 
 - Hoboken, N.J. :  Wiley,  c2003. 
 - xix, 179 p. :  ill ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0471271373 
<br/><br/><label>LCCN: </label>2003544944 
<br/><br/><label>Nat. Bib. No.: </label>GBA3-17589 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.<br/>Customer relations--Management.<br/>Customer relations--Management--Data processing.
<br/><br/><label>LC Class. No.: </label>HF5415.55  / .Z55 2003 
<br/><br/><label>Dewey Class. No.: </label>658.812