McDaniel, Carl D. <br/><br/>
Contemporary marketing research / 
Carl McDaniel, Jr., Roger Gates. 
 - 3rd ed. 
 - Minneapolis :  West,  1996. 
 - xxxii, 783 p. 
<br/><br/><label>ISBN: </label>0314061223 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.