Services marketing : Australia and New Zealand /
Christopher H. Lovelock, Paul G. Patterson, Rhett H. Walker.
- Sydney : Prentice Hall Australia, 1998.
- xi, 570 p.
0724811230 AUD$62.95
Unishop
Service industries--Marketing.--Australia Service industries--New Zealand--Marketing. Customer service--Marketing.--Australia Customer service--Marketing.--New Zealand