Lovelock, Christopher H.

Services marketing : Australia and New Zealand / Christopher H. Lovelock, Paul G. Patterson, Rhett H. Walker. - Sydney : Prentice Hall Australia, 1998. - xi, 570 p.

0724811230 AUD$62.95

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Service industries--Marketing.--Australia
Service industries--New Zealand--Marketing.
Customer service--Marketing.--Australia
Customer service--Marketing.--New Zealand