McCarthy, E. Jerome. <br/><br/>
Manual of objective tests to accompany basic marketing. 

 - 11th ed. 
 - Homewood, Il :  Irwin,  1993. 
 - Book. 
<br/><br/><label>ISBN: </label>0256120161 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Study and teaching.