Churchill, Gilbert A.D. <br/><br/>
Marketing research :  methodological foundations / 
Gilbert A. Churchill, Jr. 
 - 6th ed. 
 - Fort Worth :  Dryden Press,  1995. 
 - xxxiv, 1117 p. 
<br/><br/><label>ISBN: </label>0030983665 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.