Bartlett, Christopher A., 1943- Transnational management : text, cases, and readings in cross-border management / Christopher A. Bartlett, Sumantra Ghoshal, Julian Birkinshaw. - 4th ed. - Boston : McGraw-Hill, 2004. - xiii, 850 p. : ill ; 24 cm. ISBN: 0072482761 (alk. paper) LCCN: 2003052671 Subjects--Topical Terms: International business enterprises--Management. Dewey Class. No.: 658/.049