Kotler, Philip,  1931- <br/><br/>
Marketing for hospitality and tourism / 
Philip Kottler, John Bowen, James Makens. 
 - 2nd ed. 
 - Upper Saddle River, New Jersey :  Prentice Hall,  1999. 
 - Book. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.
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