Kotler, Philip. <br/><br/>
A framework for marketing management / 
Philip Kotler. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2001. 
 - xv, 352 p. :  ill ;  24 cm. 
<br/><br/> "'A framework for marketing management' is a condensed version of 'Marketing management'"--Preface. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>0130185256 
<br/><br/><label>LCCN: </label>00039180 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K636 2001 
<br/><br/><label>Dewey Class. No.: </label>658.8