Neal, Cathy M. <br/><br/>
Consumer behaviour :  implications for marketing strategy / 
Neal, Quester, Hawkins. 
 - 3rd ed. 
 - Sydney :  McGraw-Hill,  2002. 
 - xvii, 590 p. :  ill., + CD-Rom ;  25 cm. 
<br/><br/> Includes index. Bibliography: p. 547-581. + CD-Rom. 
<br/><br/>
<br/><br/><label>ISBN: </label>0074709763  AUS$85.40 
<br/><br/><label>Publisher. No.: </label> Co-op Bookshop 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Australia.<br/>Market surveys--Australia.<br/>Consumer behavior--Australia--Case studies.<br/>Consumer behavior--New Zealand.<br/>Market surveys--New Zealand.