TY  - BOOK
AU  - Neal,Cathy M.
AU  - Quester,Pascale Genevieve
AU  - Hawkins,Del I.
TI  - Consumer behaviour: implications for marketing strategy 
SN  - 0074709763
PY  - 2002///
CY  - Sydney
PB  - McGraw-Hill
KW  - Consumer behavior
KW  - Australia
KW  - Market surveys
KW  - Case studies
KW  - New Zealand
N1  - Includes index. Bibliography: p. 547-581. + CD-Rom; MARK217
ER  -