Marketing. Chapter 19 ; Personal selling : a Mary Kay story. Chapter 20, 21 : Yoplait, USA.  3rd ed /  [videorecording] : 
Eric Berkowitz ...[et al.]. 
 - Homewood, IL. :  Irwin,  1992. 
 - 27.17 mins. 
<br/><br/><label>ISBN: </label>0256096813 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Case studies.