TY  - ADVS
TI  - Marketing. Chapter 19 ; Personal selling : a Mary Kay story. Chapter 20, 21 : Yoplait, USA: 3rd ed 
SN  - 0256096813
PY  - 1992///
CY  - Homewood, IL.
PB  - Irwin
KW  - Marketing
KW  - Case studies
ER  -