TY  - BOOK
AU  - Dolan,Robert J.
TI  - Marketing strategy
SN  - 1578519055
PY  - 2002///
CY  - Boston, MA.
PB  - Harvard Business School
KW  - Marketing
KW  - Management
N1  - Contributors from cover.  At head of title: Business fundamentals as taught at the Harvard Business School.   "HBS number: 9055"--Cover
ER  -