Kotler, Philip,  1931- <br/><br/>
A framework for marketing management / 
Philip Kotler. 
 - 2nd ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  2003. 
 - xx, 363 p. :  ill. ;  23 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>0131204270  AUD$68.14 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.