Jefkins, Frank, 1920- Public relations / Frank Jefins & Revised and edited by Daniel Yadin. - 5th ed. - London : Financial Times/Pitman, 1998. - ix, 293 p. : ill. ; 23 cm. - Frameworks . Includes index. ISBN: 0273634321 117.30 Dhs Subjects--Topical Terms: Public relations.