Crainer, Stuart. <br/><br/>
The ultimate book of business brands :  insights from the world's 50 greatest brands. 

 - New ed. 
 - Oxford :  Capstone,  2003. 
 - xxix, 216 p. ;  24 cm. 
 - Capstone reference .
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1841124397  AUS$47.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Product management.