TY  - BOOK
AU  - Crainer,Stuart
AU  - Dearlove,Des
TI  - The ultimate book of business brands: insights from the world's 50 greatest brands
SN  - 1841124397
PY  - 2003///
CY  - Oxford
PB  - Capstone
KW  - Brand name products
KW  - Product management
N1  - Includes bibliographical references and index
ER  -