East, Robert,  1940- <br/><br/>
The effect of advertising and display :  assessing the evidence / 
Robert East. 
 - Boston :  Kluwer Academic Publishers,  c2003. 
 - xiv, 117 p. :  ill ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 100-108) and indexes. 
<br/><br/><label>ISBN: </label>1402075146 (alk. paper) 
<br/><br/><label>LCCN: </label>2003054564 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising--Psychological aspects.<br/>Advertising--Research.
<br/><br/><label>LC Class. No.: </label>HF5823  / .E224 2003 
<br/><br/><label>Dewey Class. No.: </label>659.1